Rolex, which can be said that no one knows no one, has always been a symbol of status for people. With the similar design style of Rolex, Tudor has always lived under the “shadow” of Rolex. with Rolex always has this similar design style. While, what is the relationship between the double watch brands? Let us uncover the development history of Tudor.
The Choice of Market–The Brand under Marketing Strategy
The founder of Tudor and Rolex is actually the same person – Hans Wellsdorf. Why did Hans Wellsdorf still want to create another high quality watch– Tudor after the founding of Rolex? In the 1930s, when Hans Wellsdorf promoted Rolex watch in the UK, it was difficult for ordinary people to accept because of the high price. In order to open the market, Hans Wellsdorf decided to produce a product that is price-friendly, but of the same quality as Rolex. So ” Tudor” was born. This is the marketing strategy of the brand.
The origin of the Tudor watch
Tudor, the name of the British Tudor dynasty (1485—1603). The original brand logo of the Tudor watch comes from the “Wars of the rose” of the British royal family. The two families, the Lancaster family and the York family, fought for the throne. The former’s crest was a red rose and the latter’s crest was a white rose. So the sign of the Tudor was that the rose figure was on the shield. After the death of Wellsdorf, the logo gradually evolved into what it is today. Tudor’s shield is actually the Tudor family’s crest. There is also a saying that Rolex is the emperor and Tudor is the courtier.
I believe that many friends who have worn Tudor watches have found that Tudor and Rolex have a lot of acquaintances. Therefore, Tudor is named as the second Rolex. The early Tudor watch was based on the quality assurance of Rolex, so there was a Rolex character in the shape. From the Tudor submariner to Day-Date, and the DateJust (Oyster Prince DateJust) watches.
Rolex Day-Date 18K Gold Plate Automaton Watch 228238
Tudor Prince and Princess 72033-62453 10di Diamond Automaton Watch
The differences between Tudor and Rolex
The enamel case of Tudor has the word “Rolex” on the back, while the Rolex (except the Oyster Perpetual Sea-Dweller) has no engraving on its own watch. Tudor uses 316L steel, while Rolex uses 904L steel. And many of the Tudor watches also have the Crown logo on the crown. Then there is the ETA movement and some self-developed movements inside the Tudor watch. Tudor is also a member of Rolex， which is slightly more expensive than other similar ETA movement brands.